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Market Research
Data-based market research involves defining research objectives, determining sample size and target audience, collecting data through various methods, analyzing data for patterns and insights, drawing conclusions, and taking action to make informed business decisions. This is an ongoing process to stay up-to-date with market trends and customer needs.
Real-time data analytics is becoming increasingly important in today's fast-paced business environment, as it allows businesses to respond quickly to changes in the market and stay ahead of the competition. Real-time data analytics in market research involves using advanced technologies and tools to gather, process, and analyze data in real-time. It involves collecting and analyzing data from various sources, such as social media, website traffic, and customer feedback.
Real Time Data Gathering
Human-driven data gathering plays an important role in market research as it involves collecting and analyzing data from human sources, such as customer feedback, surveys, focus groups, and interviews. Real time data gathering is key ensure you can define and control your market research direction and allocate resource based on real time information. Our tools and analytics captures these data for you.
Online Surveys
Online surveys are one the most cost effective mode of market research it has all the attributes of better data collection such as large sample size, fast data collection, easy to analyze human driven data and our unique technology covers the short falls of online surveys by removing the biased data, target filtering for better response rate.
Website Analytics
Website analytics is an important method of collecting data in market research. It involves using tools to track and analyze user behavior on a website, including pageviews, clicks, bounce rates, and conversion rates. It provides insights in user behavior, it helps in optimizing conversions, gauge potential of target marketing and help tracking performance.
Mobile App Analytics
Mobile app analytics can be a powerful tool for conducting market research and gaining insights into user behavior, user demographics, conversion rates, geo-location user preferences and competitor's landscape. By leveraging this data, businesses can make informed decisions about product development, pricing strategies, and marketing efforts.
Point of Sale Data
Point of sale (POS) data is a valuable source of information for market research. POS data captures a wide range of transactional information, including product sales, customer behavior, and inventory management. These information along with set of other set of information provides a better understanding of customer, their buying pattern, and long term assessment of curve of association of the customer.
Customer Feedback
With our tools you can form your own closed customer community and get real time post purchase feedback, store and online experience, pricing , hospitality, facility and other relevant feedbacks that helps you understand your brand perception and user experience in far more detailed way and you can create re-engagement cycles with your customer base.
