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Product Research
Human-driven data can provide businesses with valuable insights into customer preferences and needs, which can inform product development and marketing strategies. It involves observing and analyzing how customers interact with a product in a real-world setting. By gathering feedback on usability and functionality, businesses can identify areas for improvement and optimize their product offerings to better meet customer needs.
Product feedback can be collected from customers through various channels, such as customer support tickets, online reviews tools, incentive based schemes and social media. This data can provide valuable insights into customer satisfaction, pain points, and suggestions for improvement. Focus groups can provide in-depth qualitative data about customer experiences and preferences. By observing and listening to customers in a group setting, businesses can gain insights into the factors that influence customer decision-making and adjust their product offerings accordingly.
Target oriented Data Gathering
Whether you adopt waterfall strategy or continuous discovery strategy for your product development it is quite essential for you to collect data points that adds to the product development significantly and be it before your launch or pre-launch or post the launch of the product so you can track product development and performance attributes.
User Research
Open-ended user research is crucial for product innovation and market fit. Feedback on proposals, prototypes, or MVPs can be obtained later. Interact with users to understand their needs and wants. Ongoing research will help you evaluate demand, differentiate from competition, and create customer satisfaction.
Product Value Curve Analytics
By gathering and analyzing human data through customer surveys, product feedbacks, sales support and other platforms, you can create a product value curve that accurately reflects how customers perceive the value of your product over time. This can help you make informed decisions about how to improve the product to maintain or increase its value over time.
Product Design Analytics
You can engage yours and outside engineering teams, and focus groups who can serve as a valuable sources of information when it comes to identifying technology trends. With a diverse range of technical expertise, these engagement groups are likely to be well-versed in the latest developments and have insights into what is expected to change in the near future.
MVP Testing Analytics
Our data gathering system allows you get MVP analytics through various testing methods be it A/B or multivariate testing, our target communities can split your user base into different groups and distribute you links to be shared based on target groups. You can run multiple iterations of feedbacks and analytics to understand bugs, preferences and other aspects of MVP in best possible way.
Post Purchase Review
Analytics
With our tools you can form your own closed customer community and get real time post purchase feedback on product, its pricing , other competitive products, and other relevant feedbacks on post sales support feedbacks that helps you understand your user's experience in far more detailed way and you can create re-engagement cycles with your customer base.
